I suggested "Rocket" as a surprisingly simple name solution that reflects and implies energy by itself, and by adding it to a descriptor as "Energy" creates a memorable and engaging name. The slogan, "Make your Liftoff" ties in with the brand concept making it easy to expand into various marketing solutions.
The packaging visuals, inspired in a stencil print and symbols that could be found on an industrial "fuel tank" (in this case, of a rocket) create an original strong and simplified way to represent the rocket theme.
The product flavor range is kept consistent with a neutral and bold black background with only a hint of color through a gradient that expands from the center of the pack.
