As a part of a teaser campaign, and to create expectation from the customers for the upcoming launch, a set of various images with the bottle silhouette were published on social media.
For the actual launch, colorful and dynamic graphics were used to highlight the raspberry flavor in contrast with the milk texture.
Variation for mobile browsers and social media.
All media graphics used were in line to create a uniform look for the launch.
Samples were sent together with a personalized postcard to all brand ambassadors.